Should spam emails be banned Essay Example | Topics and Well Written Essays - 750 words

Should spam emails be banned - Essay Example A poll conducted by BBC showed that 93% of the people wanted the spam emails to be banned because of the concerns that these spam emails are causing in the society. It was witnessed that the spam emails were increased by 80% in the beginning of the year 2002 and the demand for an anti spam software increased with the greater number of spam emails. The problem of spam email has reached its limits as even the large companies such as Microsoft are being affected by it. In 2005 Microsoft charged Levon Gillespie on the charges of providing shelter to the spammers so that they could send bulk emails to the customers of Microsoft itself. An Act is known as ‘Can Spam Act’ was formulated in the United States in the year of 2004 after which the spam emails on the internet have increased by around 80 percent. The problem of spam emails is not only limited to illegal advertising and unwanted emails but also expands to viruses which can be found in these emails. Internet users who do not know much about viruses tend to get caught up in a whirlwind as the spammers use the computers of these individuals without their permission to send spam emails.  A poll conducted by BBC showed that 93% of the people wanted the spam emails to be banned because of the concerns that these spam emails are causing in the society. It was witnessed that the spam emails were increased by 80% in the beginning of the year 2002 and the demand for an anti spam software increased with the greater number of spam emails.   The problem of spam email has reached its limits as even the large companies such as Microsoft are being affected by it. In 2005 Microsoft charged Levon Gillespie on the charges of providing shelter to the spammers so that they could sent bulk emails to the customers of Microsoft itself. An Act known as ‘Can Spam Act’ was formulated in the United States in the year of 2004 after which the spam emails on the internet have increased by around 80 percent. The problem of spam emails is not only limited to illegal advertising and unwanted mails but also expands to viruses which can be found in these emails. Internet users who do not know much about viruses tend to get caught up in a whirlwind as the spammers use the computers of these individuals without their permission to send spam emails (Zeller 2005). Moreover a research by the Standford University showed that a regular internet user spends almost 10 days of a year handling the incoming spam of emails. Spam emails have not only proved to be unethical but they have also increased financial problems for the companies (Zeller 2005). Analysts maintained that companies might suffer a financial balance of around $50 billion because of the spam emails that are being sent. An example of a company which was struck by spam emails in 2006 was Blue Security Inc. In an attempt to stop the spammers from sending spam to their customers the company started spamming the spammers from the emails of the ir customers. This resulted in a counter attack by the spammers stating that they would reach new horizons by hacking into the accounts of their customers. The spam in 2006 not only affected Blue Security Inc but also affected other companies as it increased the internet traffic. The company Blue Security closed its website after the spam event (Krebs 2006). On the other hand many argue that spam should not be banned because it is not a serious crime like killing or terrorist attacks. This can be witnessed in the policy of the United States which did not enact any spam law for many years. Others argue that spam emails help to learn more about things which people are unaware about of. They think that spam can help them to know about products or services which they can avail in the society these days. Spam is not an issue of serious concerns as argued by the opponents (BBC News 2002). Conclusion However in the recent years it is seen that Europe has also implemented certain laws which do not allow emails to be sent without the consent of the recipient. But it is still seen that the measures taken by

Hermaphrodite Research Paper Example | Topics and Well Written Essays - 1250 words

Hermaphrodite - Research Paper Example Although some hermaphrodites have one sex organ being more dominant than the other, some have a combination of both genitalia sharing dominance. Medical practitioners in the U.S. estimate the frequency of hermaphrodite’s births to be 1 in 1500. An extensive review of a medical journal published in 1998 by Dr. Gregory Simpsons provides a glimpse of different sex variations and their probability of occurring. The probability of delivering a child that is not XX or XY is 1 in 1,666 births. Discussion Hermaphrodites are treated differently in different cultures due to their sexual orientation. Asian cultures have classified such individuals as a third gender that blends social roles for centuries. Most societies throughout the globe expect hermaphrodites to identify with one gender role, either male or female (Dreger, 25). There exists no universal tolerance to this biological phenomenon, but the existence of hermaphrodites was known to many ancient cultures. Medical authors for e xample, introduced the term â€Å"true hermaphrodite† to accommodate persons who had both testicular and ovarian tissues during the Victorian era. The terms male pseudo-hermaphrodite, and female pseudo-hermaphrodite were coined later to describe individuals who had one dominant genitalia. However, British medical specialist, Allen Weber, sought to replace the term hermaphrodite with intersex. True Hermaphrodite A true hermaphrodite is an individual with both testicular and ovarian tissues. In addition, the genitalia are often ambiguous since none of the organs is fully developed. So far, there is no known cause of this biological problem that affects thousands throughout different cultures. However, Dr. Kathleen Long postulates that the cause of this problem could be the mutation of the sex-determining gene in addition to the fertilization of an ovum by two sperms (Long, 152). Partly, this could explain why the genitalia have both organs present at the same time. Mostly, ovar ies develop underneath each testicle leading to an ovotestis that contains both types of the tissues. However, there is no documented case in which both genitalia function. Some of the katyotypes that have been encountered so far include 46XX/47XXY, 46XX/46XY, and 47ZZY. This condition can be distinguished histologically since it is dissimilar to mixed gonadal dysgenesis. As of May 2008, there have been 11 cases reported of fertility in true hermaphrodite humans. However, a case in which both gonadal tissues function is yet to be documented, as opposed to rumors that true hermaphrodites can impregnate themselves. The degree of external genitalia ambiguity is dependent on the amount of testosterone that is produced by the testicular tissue between the 8th and the 16th week of the gestation period (Long, 180). Medical authors suggest that it is caused by the division of one ovum, followed by fertilization of both haploids before they fuse again early in the fetus development stage. Ho wever, few people believe it is caused by the mutations in the SRY gene. Male Pseudo-Hermaphrodite A male pseudo-hermaphrodite has ambiguous female external characteristics, but the male organ is often dominant. In most cases, the testicles are fully developed even though they are attached to an under-developed female genital. Individuals with this biological condition have secondary sexual characteristics such as being less virile and often portray a feminine

Vaccination debate Essay Example for Free

Vaccination debate Essay People ought to have a right not to vaccinate their kids, even if refusal to do so puts one’s own kids at risk, along with other people’s children. Do you agree? Childhood immunisation must be one of the most significant public health advances in medical history. Thanks to vaccines, children and teens that have been immunised would not have to experience the abhorrent epidemics like polio, mumps, measles and smallpox the older generations did. While it is safe to assume vaccines are here to stay, critics have presented damning yet unverified accounts of the ineffectiveness and harmful side effects of vaccinations urging parents to second guess their choice to immunise their child. The act of immunisation itself is the process of equipping one’s immune system with an immunological memory by introducing a weakened foreign molecule to the body that orchestrates an immune response that the body later uses to protect itself against an attack by said foreign molecule. Immunisation has been under constant fire since its inception in the late 1700’s with the introduction of the smallpox vaccine. People believed that the smallpox vaccine could literally turn vaccinated people into cows because the vaccination for smallpox was inducted from cows (William and Gunn, 2004): There was a famous Gilray cartoon [of vaccinated people sprouting cow heads in] 1804, which I always interpreted as people just being concerned about the source or purity of the vaccine. But they weren’t. They were concerned that they or their children would actually turn into cows. (Melnick, 2011) This proves that people’s views in regards to the ineffectiveness of immunisa tion are not always logical thus bringing to light the question of whether or not parents should be allowed to decide to or not to vaccinate their children, bearing in mind parental and social responsibilities. Parents should have the right to be aware of all the risks and advantages involved and understand for themselves that the pros far exceed the cons. People tend to be misled, in the scurry to do the best for their children, by other parents and antivaccine activists who base their beliefs on unproven, board dismissed studies and theories. One such theory brought to life by a British gastroenterologist Andrew Wakefield who claimed to have discovered a strong co relationship between the MMR (Measles, Mumps and Rubella) Vaccine and autism: Wakefield based his conclusions on a case  study of a dozen children who’d been brought to his clinic at the Royal Free Hospital in London. Almost immediately, Wakefield’s research methods and his interpretations, which had been published in the medical journal The Lancet, came under fire. Wakefield’s response was to appeal to the public rather than to his colleagues: The medical establishment was so determined to discredit him, he said, because he threatened their hegemony by taking parents’ concerns seriously. The media took the bait, and despite Wakefield’s lack of proof and his track record of dubious assertions and unverified lab results, they began churning out stories about how a maverick doctor was trying to protect innocent children from corrupt politicians and a rapacious pharmaceutical industry. Within months, vaccination rates across Western Europe began to fall. (Mnookin, 2011) Wakefield’s research was based on a very minuscule percentage of the entire population thus rendering unreliable. Despite the G.M.C’s (General Medical Council) dismissal of his studies, Wakefield utilised the media to manipulate paranoid, confused, gullible parents into depriving their children of the MMR vaccine. As a result, incident rates for two out of the three diseases increased significantly in the UK rising from 56 confirmed cases in 1998 to 449 cases within the first five months of the year 2006 with the first death since 1992. (Asaria and MacMohan, 2006) Since the wake of Wakefield’s MMR-Autism theory, issues have been raised linking thimerosal (a preservative containing ethyl mercury) to the cause of autism. Mercury is a known neurological hazard but the quantity of mercury present in vaccines then were ‘around 50micrograms 0.5 per-ml dose’ (Biba, 2009) which was ‘far short of toxic.’ Although the Centre for Disease Control (CDC) and the American Academy of Paediatrics (AAP) publicly suggested the subtraction of a mercury-based preservative called thimerosal from childhood shots in 1999 (Mnookin, 2011), the CDC has found no relationship between the MMR vaccine and autism after conducting scientific studies. (CDC Factsheet, 2004) (Melnick, 2011)Unsatisfied with the provided information parents tend to overlook proven statistics and rather look to their inner circles or celebrities with no knowledge of the background science, that have been given inappropriate media attention and ‘who have no new or credible data, and for which their assumptions and hypotheses have  been discredited.’ (Poland, 2011) They risk contracting a vaccine preventable disease to avoid a different health issue they believe the vaccinations themselves will cause proving to be a dire lose-lose situation. ‘Such individuals are denialists at best and dangerous at worst.’ In addition to the autism scare, parents also worry about a concept known as ‘immuno- overload.’ This is when some believe, the injection of multiple immunogens (foreign agents) in one vaccine or even spread out, may overwhelm the immune system of a toddler/child. (Hilton, Petticrew and Hunt, 2006). This however isn’t accurate: Children are given vaccines at a young age because this is when they are most vulnerable to certain diseases. Newborn babies are immune to some diseases because they have antibodies given to them from their mothers. However, this immunity only lasts a few months. Further, most young children do not have maternal immunity to diphtheria, whooping cough, polio, tetanus, hepatitis B, or Hib. If a child is not vaccinated and is exposed to a disease, the childs body may not be strong enough to fight the disease. An infant’s immune system is more than ready to respond to the very small number of weakened and killed infectious agents (antige ns) in vaccines. (CDC FAQ) Parents are drawing their own conclusions of the importance of immunisation. They presume certain vaccines are no longer necessary because there is no longer a threat. This is absolutely bogus. It is because of the vaccines the diseases that once swept out children and adults alike in the millions, are now invisible. If even a few parents stop vaccinating their children these diseases could resurface. (Biba, 2009) This generation of the pre-Wakefield, dubious parents, who have mostly been immunised themselves, have not witnessed the true calamity of the diseases the vaccines they withhold from their children, prevent. They have a diminished sense of urgency for vaccination. (Hilton, Petticrew and Hunt, 2006) Instead they choose to believe ‘†¦anti-vaccine books claim that all shots are bad, the diseases arent really anything to fear, and as long as you live a natural and healthy lifestyle, you dont have to worry. I think this is a very irresponsible approach to the vaccine issue. Vaccines are beneficial in ridding our population of both serious and non-serious diseases.’(Sears, 2011) Parents ultimately have a duty towards their children, but also have a social responsibility as a citizen. They have a right to be conscientiously involved in their child’s health and welfare. But as most parents choose to ignore the unbiased scientific studies that have been conducted, consult the internet for vaccine information. Anybody who has access to a computer has the liberty to free float their own thesis’ ridiculous or not, which appease to the parents unsatisfied with factual evidence which has become a serious cause for concern. (Haase, 2012) Combined with the self-reinforcing nature of online communities and a content-starved, cash-poor journalistic culture that gravitates toward neat narratives at the expense of messy truths, this disdain for actualities has led to a world with increasingly porous boundaries between facts and beliefs, a world in which individualized notions of reality, no matter how bizarre or irrational, are repeatedly validated. (Mnookin , 2011) Obviously, the more kids who are vaccinated, the better our country is protected and the less likely it is that any child will die from a disease. Some parents, however, arent willing to risk the very rare side effects of vaccines, so they choose to skip the shots. Their children benefit from herd immunity (the protection of all the vaccinated kids around them) without risking the vaccines themselves. Is this selfish? Perhaps. But as parents you have to decide. (Sears, 2001) Parents may justify their decision to deny their child of immunisation over the illusion that it is for their own good, by riding on the herd immunity for protection. But with more and more parents succumbing to the bystander apathy, the levels of herd immunity thins resulting in ominous consequences. (John and Samuel, 2000) In reference to the question at hand, it is beneficial for the health of society that laws are passed to make compulsory the immunisation of children given the vaccinations are meticulously researched and tested for safety and effectiveness thus disagreeing with the statement provided. Vaccinations are a medical gift to the progressing world and should thus be taken advantage of. If you want to save your child from polio, you can pray or you can inoculate. Choose science. (Sagan, 1997) Bibliography William, S., Gunn, A (2004) The Surgeon’s Word- Vaccination. World Journal of Surgery. DOI:0.1007/s00268-003-7346-4 Melnick, M. ( 2011, February) The Dangers of the Antivaccine Movement. (Conversation with Dr. Paul Offit, chief of the Division of Infectious Diseases and the director of the Vaccine Education Centre at the Childrens Hospital of Philadelphia.) Time Magazine Retrieved from: http://content.time.com/time/health/article/0,8599,2053517,00.html Mnookin, S. (2011) The Panic Virus. New York, NY. Simon and Schuster. Retrieved from: http://books.google.com.au/books?id=mxqVQQMZzFcCprintsec=frontcoverdq=The+Panic+Virushl=ensa=Xei=jV5FU5yJE8jVkgXogIHwAgved=0CDUQ6AEwAQ#v=onepageq=The%20Panic%20Virusf=false Asaria, P., MacMahon, E. (2006) Measles in the United Kingdom: Can we eradicate it by 2010? BMJ 333 (7574): 890-5. DOI:10.1136/bmj.38989.445845.7C Biba, E. (2009, October) How to Win an Argument About Vaccines. Wired Magazine Retrieved from: http://www.wired.com/2009/10/ff_waronscience_argument/#corrections CDC Fact Sheet. (2004) MMR vaccine and autism-CDC (measles, mumps, and rubella). Centers for Disease Control and Prevention (CDC). Retrieved from: http://www.in.gov/isdh/files/MMR_VaccineAutismFacts.pdf. Poland, G. A. (2011) MMR Vaccine and Autism: Vaccine Nihilism and Postmodern Science. Mayo Clinic Proceedings. 86(9): 869–871. DOI: 10.4065/mcp.2011.0467 Retrieved from: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3257990/?tool=pmcentrezreport=abstract Hilton, S., Petticrew, M., Hunt, K. (2006) ‘Combined Vaccines are like a sudden onslaught to the body’s immune system’: Parental concerns about vaccine ‘overload’ and ‘immune-vulnerability’. Elsevier. DOI: 10.1016/j.vaccine.2006.03.003 CDC Frequently Asked Questions (FAQ) Retrieved from: http://www.cdc.gov/vaccinesafety/vaccines/multiplevaccines.html#6 Sears, R. (2011) The Vaccine Book: Making the Right decision for Your Child New York, N. Y, Little, Brown Haase, N., (2012) Parents Trust Other Parents: Lay Vaccination Narratives on the Web May Create Doubt about Vaccination Safety. Sage Publications. DOI: 10.1177/0272989X12445286 John, T. J., Samuel, R. (2000) Herd immunity and herd effect: New insights and definitions. Eur. J. Epidemiol. 16 (7): 604-6. DOI:10.1023/A:1007626510002 Sagan, C. (1997) The Demon-Haunted World: Science as a Candle in the Dark. Ballentine Books New York Scheibner, V. (1998) Vaccination: The Hidden Truth (Documentary Video). Taycare Private Limited Retrieved from: https://www.youtube.com/watch?v=cqsT5EoIk8U#t=34

McDonald’s Environmental Issues

McDonald’s Environmental Issues Introduction There is evidence of corporate sustainability, which is a balance of economic, social, and environment as a necessity for business (Dyllick and Hockerts, 2002). Additionally, companies caring about their environmental issue will not only benefit the environment but also the company itself. Consumers show preferences for green products and are willing to pay a premium price thus improve revenues (Peattie, 2001). While dealing with environmental impacts, corporates may find ways to reduce their costs and waste. Reputation could be earned at the same time (Bansal and Roth, 2000). As one of the worlds largest fast food chains, McDonald’s is criticized by environmentalists with many problems. It is vital for McDonald’s to identify its key issues and provide solutions. In this essay, McDonald’s impact on global warming and packaging waste as well as it responses will be discussed. Then, recommendations are drawn. McDonald’s environmental issues The main issue of McDonald’s negative impact on the environment is global warming resulting from greenhouse gas emissions from cows as well as damaging the rainforest for raising beef cattle and grains. For one thing, methane emitted from cattle is a major contributor of global warming. McDonald’s, as one of the world’s largest buyer of beef, is using 350000 cattle a year. With so many cows farting all day, they could produce a considerable amount of greenhouse gas. In the UK for example, 4% of the carbon emissions are the gas emitted by livestock (Day, 2010). For another, McDonald’s is causing the deforestation in the rain forest. McDonald’s often buys meats for its burgers from privatized farms. These privatized farms, however, are being blamed for not environmentally because the farmland they used to rear the cattle used to be a lush rainforest (Ecologist, 2010). In addition, trees in the rainforest are cut down for agricultural to grow grain for the livestock and poultry (Chew, 2001). According to Greenpeace, McDonald’s feed the chickens with the soybeans grown in the Amazon rainforest because those soybeans are cheaper (Astor, 2006). Therefore, McDonald’s is not only responsible for greenhouse gas emissions but destroying forests, which could help to address global warming. Global warming is an important issue for business as it could have negative impact on economies. McDonald’s should care about this because global warming would influence food supply and transportation, which are two main sectors for fast food industry. Regarding food, global warming may affect production of seafood and agricultural. The rising water temperature has damage the coral reef ecosystems, which are homes to many marine species. Loss of shelters is threatening the survival of coral reef fish. Crop production may also decline. For instance, in parts of Africa, growing season for crops is shortening due to the warmer and dryer weather (Grossman, 2013). Farmers may have to abandon their land that are too warm or too dry and invest in new areas. This causes problems of decreasing revenue as well as food productivity. Furthermore, transportations may face an increase in fuel cost because of climate-related policies. Since carbon dioxide emitted from burning oil contributes largely to global warming, governments are imposing taxes to fossil fuel and result in the price to rise (Grossman, 2013). Prices of biofuels are increasing as well due to the decline of crop production. For the society, global warming not only brings about economic impacts but social problems. People would have a greater chance of suffering from drought, floods, and other climate-related disasters (Stern, N., 2008). Thus, may lead to an increasing number of environmental refugees. The mass migrant is likely to trigger conflict with indigenous resident and even conflicts between countries (Hartmann, 2010). Packaging waste is another environmental problem McDonald’s should tackle with. Considering how much waste is created when getting a meal from McDonald’s: a wrapper for burger, a box for fries, a cup for drinks with a lid and a straw, napkins, and a bag for individual use. McDonald’s use tons of unnecessary packing everyday, which end up littering on the street and buried in landfills. Convenience and portability are the main reason for the packaging waste for fast food industry. As people now in busy modern lifestyle prefer easy and quick food, the amount of waste that fast food industry created therefore increased (Aarnio and Hamalainen, 2008). According to a survey in England, 29% of the litter on streets is the wrappers and cups from McDonald’s (Gray, 2009). McDonald’s should take action to reduce its packaging waste since waste generation could cause serious environmental pollution and put human health at rick. Within Europe, 50 million tons of packaging wastes are produce every year. To burn these huge amounts of waste may release some harmful chemicals into the air, which is harmful to people’s health. Landfilling, likewise, could lead to land pollution and kill underground animals that live there. Wastes may also flow to the ocean and become marine debris, harming marine life (Golub, 1996). Additionally, waste generation represents human’s â€Å"inefficient use of natural resources† (Scortar, 2013). 3. McDonald’s responses McDonald’s is alert of these issues and has announced several environmental initiatives to prove that it is trying to solve its environmental impacts. Concerning global warming, McDonald’s make efforts to reducing its impact on deforestation and carbon emission. Firstly McDonald’s promise not to buy soya grown in Amazon rainforest (Greenpeace, 2006). Deforestation for soya farming and cattle ranching in Amazon is one major driver for global warming. Studies have shown the relationship between soya production and deforestation rate in Amazon (Nepstad, Stickler and Almeida, 2006). McDonald’s approach to stop using soya from Amazon could reduce rainforest destruction and help mitigate global warming. To reduce carbon footprint, McDonald’s improves carbon efficiency by using energy-efficient equipment and low-energy lights in its restaurants (McDonald’s, 2013). According to Stern (2008), the mitigation in energy use is important as it has equal effect as agriculture and deforestation in contributing greenhouse gas emission. Moreover, McDonald’s had team up with E-CO2 project, a consultancy and energy auditing company, to measure cattle’s methane emission of its farms. E-CO2 project not only provide carbon assessment tool but also help farms to reduce emissions by using new technology on the farm (Day, 2010). Livestock account for 14.5% of human-caused global greenhouse gas emission. Hence it is critical to cut emission from livestock production. McDonald’s solution to this issue, which is changing farming techniques can be considered appropriate. According to UN Food and Agriculture Organization, the adoption of better techniques can cut as much as 30% of global warming gases (FAO, 2013). In 2014, the fast-food chain took another step to reduce carbon emission, announcing it would start purchase verified sustainable beef. Nevertheless, McDonald’s is criticized for not giving definition for sustainable and not providing what percentage will its meat come from those sources (Picchi, 2014). A more specific standard should be set up on selecting its meat suppliers. To deal with packaging waste issue, McDonald’s redesigned it’s packaging with sustainable materials and to be recyclable. In 2011, McDonald’s claimed that 82% of its packaging are made from renewable materials (Farmer, 2011). In the US restaurants, McDonald’s stop using polystyrene famed coffee cup and replace it with paper-based cups (Environment News Service, 2013). This approach could have positive effect on the marine environment. Foamed polystyrene is frequently used for fast food packaging. This foamed plastic, however, is non-sustainable and is not widely recycled. After littered, they may easily travel through gutters and end up in the ocean. It is the most common components of marine debris. When the polystyrene breaks down into small indigestible pellets, marine animals or birds may mistake them as food and eat them, which would lead to their death (Owens, Zhang, and Mihelcic, 2011). Although paper cups still have its own problems such as energy waste and the chemicals uses during the production, it is a recyclable recourse and will not exist in the environment for such long time as polystyrene does. Besides redesigning packaging, recycling programs are introduced. For example, 11 McDonald’s restaurants in the UK are recycling waste to turn them into electricity instead of sending them to landfills (Eccleston, 2008). Working with the Environmental Defense Fund help McDonald’s find ways to reuse and recycle packaging (Farmer, 2011). However, to reduce waste may be the may be a better solution than simply recycling. Despite that recycling reduces landfill use and conserves natural recourses, the process of recycling could generate other negative effects on the environment. Wastes needed to be sorted, collected and processed and this consumes a lot of energy. During the recycling, harmful chemicals may also release into the air (Berkin, Carrigan and Szmigin, 2007). Recycling may help ease the pollution of waste but mass consumption of unnecessary packaging is the key problem to packaging waste issue. McDonald’s should focus more on reducing the amount of waste i t produce. 4. Recommendations To make sure that it purchases meat from a sustainable resource, McDonald’s could create a code of conduct on how it selecting suppliers. The rules could be not buying beef that are raised on deforested land or acquire its suppliers to agree that they would improve and apply new methods of raising cattle and poultry which could be beneficial in reducing carbon emissions. Take IKEA for example, it set up an IKEA Way of Purchasing Home Furnishing Products (IWAY) which lists many requirements for its suppliers’ environmental behavior such as purchasing wood from forests that are managed in a sustainable way. Choosing suppliers following the IWAY enables IKEA to successfully obtain a sustainable supply chain (IKEA, 2011). By making a code of conduct, McDonald’s could have a clear standard on the requirements its suppliers should meet. Being stricter on choosing suppliers that contribute less to greenhouse gases and deforestation would help McDonald’s lowering its impact on global warming. McDonald’s should also invest in research and support its supplier to adopt other practices that are useful in cutting emission from livestock and pasture since the suppliers have limited financial resource in developing new techniques. Apart from using new technology, carbon sequestration in rangeland, change in cattle’s diet and agroforestry could have long-term benefits in reducing agriculture and livestock’s contribution to global warming. First of all, carbon sequestration in rangeland has great potential in mitigation of the impact of livestock production. This method can be done by planting deep-rooted pasture such as Brachiaria. It is estimated that Brachiaria can capture and store 29.5 t/ha more carbon than other pasture (Thornton and Herrero, 2009). Preventing overgrazing and adding nutrients from manure or fertilizer can also have positive effect on carbon storage (Union of Concerned Scientists, 2011). Diet improvement may further help to mitigate cows ’ methane emission. Reducing methane could be beneficial to the environment because methane is 23 times as powerful as CO2 at causing global warming (Union of Concerned Scientists, 2011). For instance, Beauchemin and McGinn (2005) suggest that a corn-based diet would decrease cattle’s greenhouse gas emission. In addition, adaptation of agroforestry could provide positive to the environment. The increasing of trees enables greater carbon sequestration. Agroforestry can also produce more digestible and nutritive crop and forage for cattle, which decrease methane production digestion (Thornton and Herrero, 2009). If McDonald’s could assist its suppliers in implementing new methods such as carbon sequestration, changing cow’s diet and turning into agroforestry system, it is likely to reduce carbon emissions more efficiently. In order to reduce packaging waste, using reusable containers and giving incentive to customer to provide their own cups may be two options for McDonald’s. McDonald’s can replace some of its packaging such as salad containers and coffee cups with reusable ones because recycling packaging including glass and paper are proved to be less environmental than reusable packaging (Van Dam, 1996). KFC has started using eco-friendly container in its US restaurants since 2010 and plans to replace paper boxes with reusable plastic plates (Environmental Leader, 2010). McDonald’s could also offer discounts to encourage customers to provide their own beverage bottle or coffee cups. For instance, consumers buying coffee in Starbucks will have a ten-cent discount if they bring their own cup. Moreover, Aydinliyim and Pangburn (2012) indicate that such campaign could help companies to increase profit. With the introduction of reusable containers and promotion, McDonald’s is possible to earn more while reducing waste at the same time. 5. Conclusion McDonald’s has been criticized for having bad influences on the environment. To provide meat for its food, McDonald’s indirectly causing deforestation in rainforest and greenhouse gas emission. In addition, McDonald’s use too much unnecessary packaging and many of them are non-recyclable and non-renewable. Thus, it can be concluded that the main environmental issues for McDonald’s are global warming and packaging waste generation. McDonald’s itself is aware of these issues and has made several strategies to solve the problem. By stop purchasing soybean in Amazon, improving carbon efficiency and using new farming techniques, McDonald’s could successfully reduce its impact on global warming. However, McDonald’s still cannot guarantee that its meat all come from sustainable recourse. With regard to packaging waste, McDonald’s redesign packaging with sustainable materials and start recycling programs while neglecting the importance of reducing waste generation. To better tackle with these issues, it is recommended that McDonald’s draw up a code of conduct for its supplier selection to work with farms and ranches that is not harming the forest. Furthermore, McDonald’s should monitor and support supplier to reduce impacts on carbon and methane emission. Practices including carbon sequestration, changing cattle’s diet and agroforestry may be useful. It is also important for McDonald’s to use reusable container and promote customers to bring their own containers by offering them discount to reduce packaging consumption. By doing so, McDonald’s could lower its negative effects on global warming and packaging waste.

Medieval world reflected in Japanese literature: examples of changes an

As with most societies, as time progresses there will always be many changes. Likewise, as Japan moved into the medieval period there would be changes, specifically in some noticeable changes that are found in the literature. In looking at how prose and poetry was affected during this time, it should be noted that in many ways the literature of the period was made as a method of honoring the old literature and building beyond it. An example can be seen in the poems of ShinkokinshÃ… «, and in drawing from KokinshÃ… «, Shinkokin waka shÃ… « is a â€Å"New Collection of Poems Ancient and Modern† (Handout 10). That being said, ShinkokinshÃ… « was compiled exactly 300 years after KokinshÃ… « was originally compiled, therefore making ShinkokinshÃ… « an anniversary collection that would also be inspired by the original works. ShinkokinshÃ… « shows within it there are parts that draw a lot from the past, while there are also works from the modern time period. As for prose, there have been some changes in language that can be seen between some examples. Descriptions of residencies and everyday life will always vary from person to person, as it is seen in The Pillow Book by Sei ShÃ… nagon with its decriptions of life in the Imperial court and the very different An Account of My Hut by Kamo no ChÃ… mei and its description of a very different world as seen by the humble Buddhist monk. The two accounts were also written about 200 years apart, which allows for there to be some significant societal changes to be seen between the writings, in addition to the difference in the lifestyles of the of the respective authors. These examples are just a small representation of the changes that occurred in Japanese literature, particularly poetry and prose during the medieval period, ... ...s that both have as they build upon the previous works from earlier times. The very obvious example is KokinshÃ… « and ShinkokinshÃ… « and their connections. There are many aspects of the works that are similar, and quite possibly the same, but there are the innovations and changes that are very noticeable in these works as there is progression through time. The most notable innovation, which is also seen in the zuhitsus, is the changes in structure. The best examples are the use of the x-no-y-no-z pattern and taigendome as found in ShinkokinshÃ… « as they stand out very clearly and the coherent and broken into groups and sections in the structure between the two zuhitsus. With all art forms, there will be changes and innovations as they evolve. While they eventually not resemble their predecessors, they will represent the survival of the art and honor it in its own way.

Pocahontas Essay -- essays papers

Pocahontas For more than two centuries since the death of the Indian princess Pocahontas, legends and stories of romance have been imbedded into our minds, but her dramatic life was more important to the creation of a segment of American history than legend. Around the year of 1595, Pocahontas was born to chief Powhatan, the powerful chief of a federation of Algonquian Indian tribes who lived in the tidewater region of Virginia (Sahlman). She was but one of the many children of Powhatan, who ruled more than 25 tribes. Her real name was Matoaka, a name used only within the tribe (Sahlman). Her tribe, the Powhatans, believed that harm would come to them if outsiders learned of their tribal name (Jamestown). Therefore, she went by Pocahontas, a nickname given to her meaning â€Å"little wanton† for she was a playful, frolicsome little girl (Sahlman). The settlers believed it to mean â€Å"bright stream between two hills.† The Powhatans were not savages, as John Smith would later claim in his The General History of Virginia. Instead, they were a ceremonious people who greeted important visitors in a formal manner with a large feast and festive dancing (Sahlman). Although they did occasionally put prisoners to death in a public ceremony, it was no more savage than the English customs of public disembowelment of thieves and the burning of women accused of being witches (Sahlman). In May of 1607, English colonists arrived on the Virginia shoreline with hopes of great ric...

Market Research of Eveready Torches

CHAPTER 1 OBJECTIVES OF THE STUDY ? To know the customer perception towards Eveready flashlights with respective to the china made rechargeable torches. ? To find out the factors that tends to put an impact on Eveready LED torches. ? To find out what are the parameters customers/consumers look into before purchasing flashlight/torches. ? To know price sensitivity. CHAPTER 2 INTRODUCTION A ‘flash light’ usually called a ‘Torch’ is a hand-held electric powered light source. It caters the lighting needs of consumers. In the case of emergencies when light goes out, you are going to your way to phone; all you need is a flashlight or torch to illuminate your way. You may still need to fix things when the sun goes down, if you are building something or working on your car, flash lights can help you see what you are doing. When you go for a dental check up you might see the dentist using torch. Whether you are going to take a walk or on your way out of the door at night you need a torch to help you see the way, as well as stay safe. About flashlight: A flashlight (usually called a Torch outside North America) is a hand-held electric-powered light source. Usually the light source is a small incandescent bulb or light-emitting diode (LED). Typical flashlight designs consist of the light source mounted in a parabolic or other shaped reflector and the power source is electric batteries and an electric power switch. While most flashlights are hand-held, there are head or helmet-mounted flashlights designed for miners and campers and battery-powered lights for bicycles. The term flashlight is used mainly in the United States and Canada. In other English-speaking countries, the most common term is torch or electric torch. On January 10, 1899, American Electrical Novelty and Manufacturing Company obtained U. S. Patent No. 617,592(filed 12 march 1898) from David Misell, its English inventor. This â€Å"electric device† designed by Misell was powered by â€Å"D† batteries laid front to back in a paper tube with the light bulb and a rough brass reflector at the end. The company donated some of these devices to the New York City police, who responded favourably to them. These early flashlights ran on zinc-carbon batteries, which could not provide a steady electric current and require periodic ‘rest’ to continue functioning. Because these early flashlights also used energy-inefficient carbon-filament bulbs, â€Å"resting† occurred at short intervals. Consequently, they could be used only in brief flashes, hence the popular name flashlight. Power sources for light: The most common power source for flashlights is the battery. Many types of batteries are suitable for use in flashlights, such as button cells, alkaline batteries, lithium batteries and rechargeable NiMH, NiCd batteries and lithium ion batteries. The choice of batteries will depend on the light source used, and will usually play a determining role in the size and shape of the flashlight. Some flashlights are solar powered, using the energy generated from a solar cell to charge an on board battery for later use. [pic] COMPANY PROFILE [pic] 2. 1 COMPANY PROFILE: Ask any Indian consumer to name a battery and the first brand that comes to mind is Eveready. Not just among batteries, Eveready is a powerful brand across categories. Eveready has a portfolio comprising dry cell batteries (carbon zinc batteries, rechargeable batteries and alkaline batteries), flashlights (Torches), CFLs (compact fluorescent lamps), and mosquito repellent and packet tea. Eveready’s strength is the result of a continuous and well-orchestrated brand development strategy that maximizes the value from each consumer touch-point. [pic] â€Å"Give me red† is the iconic urban face of Eveready. The advertising by-line of the popular red series of batteries, it is today symbolic the empowered urban lifestyle that the brand reflects. The original, path-breaking campaign won as many as 11 advertising awards. The current television commercial on Eveready ultima, which has explored and demonstrated the technique of light painting(through the TVC) has been very well received and is a one of its kind commercial in the entire batteries segment. The unmatched consumer confidence is also reflected through the various accolades that the company has got over the years. In a country where around 40% households don't have access to enough electricity and require basic sources of light to sustain themselves, Eveready provides portable lighting solutions to more than 60 million households. Highlights: ? In the confederation of Indian industry(CII)’s ‘Brand of the year’ 2005 shortlist, Eveready made the top ten finalists list, along with brands like Nokia, HP, Titan, Dabur and five other Hindustan Lever Brands. ? As per AC Nielsen, Eveready stood 7th among all FMCG companies in terms of growth in the year 2004-2005. The economic times’ Brand equity survey of Brands by sales, april2004, put Eveready at no. 22 across brands in all categories. ? As per vertebrands’ survey, on a 10-point scale, Eveready scored 8 on popularity and 7. 7 on contemporariness. Of all consumers surveyed, 41% called it â€Å"The Only Brand for Me†. Eveready industries India, ltd (EIIL) previously known as Union carbide India, limited is the flagship company of the B. M. khaitan group. The brand Eveready has been present in India since 1905. EIIL is the world’s third largest producer of carbon zinc batteries, selling more than a billion units a year. EIIL is India’s largest selling brand of dry cell batteries and flashlights (torches), with dominant market shares of about 46% and 85% respectively. HISTORY: EIIL started its operation in India in 1905. The first dry cell batteries were imported from the USA and sold in the major cities of the country. These batteries were primarily used in imported torches. In 1939, the company set up its first battery plant in Kolkata. This was followed by another battery manufacturing plant in Chennai in the year 1952. A torch manufacturing plant was set up at Lucknow in 1958. Today it is one of the largest torch manufacturing plants in south East Asia. The plant manufactures the full range of brass, aluminium and plastic torches. In 2005, EIIL celebrated its 100 anniversary in India. MILESTONES: 1905: national carbon starts its Indian operations with sale of batteries imported from USA. 1934: Eveready Company incorporated as a private company on 12 November. 1939: Camperdown works- first modern battery plant established at Cossipore in Kolkata. 1941: union batteries merges with Eveready Company and the name is changed to national carbon company. 951: renamed as union carbide India ltd, a subsidiary of worldwide multinational, union carbide corporation. 1958: company set its torch manufacturing plant in Lucknow, one of the largest in south Asia. 1996: Mc Leod Russel(India) ltd, merged with EIIL, bulk tea business brought into EIIL fold. 2000: Bishnauth Tea Company merged with Eveready industries India ltd. 2005: brand Eveready is a hundred years old. 2009: EIIL acquires controlling stake in Uniross SA of France, which is a leading rechargeable battery manufacturer. Eveready is India’s largest marketer of dry cell batteries selling about 1. billion units annually. It is also the largest marketer of torches selling more than 20 million pieces per annum. VISION STATEMENT: For over a century, our corporation has been a partner to consumers with our expertise in portable power and light. Today, we endeavour to be the perfect Companion to consumers by providing value-for-money brands with Tangible Differentiation in quality every day; we seek Consumer Proximity to ensure the enjoyment of better living. Our core competence will be based on these three core values for the total synergy and future profitable growth of our corporation. Company’s philosophy on corporate governance: The company believes that good corporate governance consists of a combination of business practices which result in enhancement of the value of the company to the shareholders and simultaneously enable the company to fulfil its obligations to other stakeholders such as customers, vendors, employees, and financiers and to the society in general. The company further believes that such practices are founded upon the core values of transparency, empowerment, accountability, independent monitoring and environmental consciousness. The company makes its best endeavours to uphold and nurture these core values in all aspects of its operations. 2. 1. A. MANUFACTURING: Eveready has its manufacturing units spread all across the country in order to maximize logistical efficiency and reduce time-to-market. The Company’s state-of-the-art manufacturing units are located in Kolkata, Noida, Uttaranchal, Chennai, Lucknow and Maddur. The company has high-speed manufacturing units, both for batteries and flashlights, with in-house facilities for metal flashlights along with a fully automated injection-moulding set-up for plastic flashlights. Eveready also has a full-fledged machine design group at Chennai with capabilities of making special-purpose machines for both captive consumption and customer-specific requirements. The manufacturing units of Eveready are ISO 9000 and ISO 14000 certified. Eveready has a sophisticated R& D laboratory for design and testing of batteries. The laboratory is NABL accredited. The company also has its own flashlight design and development unit with the latest computer aided design facility. 2. 1. B. DISTRIBUTION: Eveready has a wide distribution network all over the country with 15 branches, 40 godowns and 4,000 distributors. Our products are available at grocery, general provision, music, electrical, hardware, stationery, gift /novelty stores, at the chemists’ shops and at photo studios and printing centres. So much so, that many of our products are even available at the paan and cigarette shops. According to AC Nielsen, Eveready batteries are available in 3. 3 million outlets out of a total universe of 7. 3 million FMCG outlets. The distribution structure extends coverage out to 5000-population villages. The company employs a strong sales force so that they can operate the extensive sales network successfully. As Eveready walks ahead in second century of existence, we have the following objectives – †¢ To consolidate our benchmark supplier position in all traditional outlets for batteries and flashlights. †¢ Employ a systematic and scientific approach towards increasing our reach and quality of reach. †¢ To leverage our sales & distribution competencies into identified newer channels †¢ To service the outlets with a diversified range of products. This includes batteries, flashlights, home lights, packet tea, mosquito repellents, CFLs and bulbs. To constantly explore new selling arrangements in identified markets to improve effectiveness of servicing. 2. 1. C. CORPORATE FACT SHEET: SBU's †¢ Batteries(including Rechargeable Batteries) †¢ Flashlights †¢ Packet Tea & Insect repellent †¢ Lighting Products †¢ New Products & Business Development †¢ Powercell Division Workforce: As on 31. 12. 08 (including Powercell) 2627 R&D facility Kolkat a, West Bengal Annual Sales: 92,530. 74 (Rs Lakhs) Manufacturing Locations and Sales offices: [pic] 2. 1. D. PRODUCTS: Eveready products are available under the mother brand name Eveready (batteries and lighting solutions) and also extended brand names like EVEREADY ULTIMA(Alkaline Batteries) ? EVEREADY RECHARGE(Rechargeable Batteries) ? EVEREADY JEEVAN-SATHI(Brass Torches) ? EVEREADY DigiLED(LED Flash Lights), ? EVEREADY CFL(Compact fluorescent lamps), ? EVEREADY POWERON (homecare products) and ? EVEREADY PREMIUM GOLD/JAGOO/TEZ (packaged tea) etc. Eveready offers a basket of FMCG products that find place in every household- Batteries: [pic] It is certainly not an overstatement that battery and Eveready have been synonymous with each other in India since time immemorial. After all, this is the only battery that has been with the people- in their good and bad times, in light as well as in darkness- through generations, for over a century. Eveready has diversified the portfolio to suit everyone’s needs. Eveready offers a wide range of batteries to fulfil the diverse portable energy requirements of progressive India. It has also come out with the Eveready blue batteries, which are long-lasting value-for-money solutions for your low-drain devices like TV/DVD remote controls, table/wall clocks and portable FM radio players. Zinc carbon batteries: Eveready is one of the world’s largest producers of zinc carbon batteries, selling more than 1 billion batteries every year. The Indian market for dry cell batteries is estimated at 2. 2 billion pieces by volume and rs. 14 billion by value, and Eveready is the undisputed market leader with more than half of the share of the market. The zinc carbon batteries are ideal for: flashlights, remote controls, toys, penlights, cameras, clocks, medical equipments, FM radios/MP4 players, etc. Alkaline Batteries: [pic]Eveready ultima alkaline battery is the ultimate energy solution to the power-hungry electronic gadgets of modern times. It is undoubtedly a new benchmark of quality & performance in the category of alkaline batteries. The promise of performance comes with an affordable price tag, making it truly an ultimate choice. Eveready ultima alkaline batteries are best suited for power-hungry new age gadgets like- digital cameras, remote-controlled toys, MP3 players, high-end portable audio-recording systems, etc. Rechargeable Batteries: [pic]There is a surfeit of power-hungry electronic gadgets in the market today. With every passing day, the list of such gadgets only gets longer. As an answer to the changing portable energy needs, Eveready has come up with Eveready recharge, world class range of rechargeable batteries. Since today’s high-tech devices demand more powerful batteries, Eveready rechargeable batteries are designed to deliver optimal performance. They are ready whenever you are. The higher end batteries come with an intelligent charger. The intelligent charger range includes chargers of various capacities. Lighting Solutions Eveready offers a wide variety of lighting solutions to suit the requirements of people in both urban and rural areas. Looking ahead, Eveready sees its business growing in the following fields: ? Mass consumption items like incandescent lamps, colour decoration lamps, etc. ? Energy saving alternatives, like T5 lamps, electronic ballasts, luminaries for fluorescent/compact fluorescent lamps with electronic controls. ? New-age technologies like LEDs & products around LEDs. Compact fluorescent lamps (CFL) In 2007, Eveready forayed into the lighting business with the launch of a range of compact fluorescent lamps (CFL). Halogen lamps: The lamps are so designed that they produce more light per units of energy, thus saving energy, and last longer. Halogen lamps are used in a variety of applications. Eveready has on offer halogen lamps that suit every possible requirement for outdoor lighting and video-shooting purposes. General lighting service /incandescent lamps (GLS): Eveready offers a vast range of incandescent bulbs in different sizes, voltages and colours. Alternate lighting solutions: [pic] [pic] Eveready digiLED lanterns- with its digiled technology, unlike a kerosene lamp or candle, the Eveready lantern gives bright, continuous and unflickering light from long lasting LEDs. All this at the same running cost per hour, as that of a kerosene lamp or candle. It illuminates a wide area and is ideal for activities like studying, cooking and other in-house work†¦ making it a true light for our home! Types of digiLED Lanterns: [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] Packet tea: India wakes up with tea every morning. It is the drink that enlivens, energises and rejuvenates the mind and the body. It is the drink that binds people across cultures. This is why Eveready has lined up a wide range of tea blends to match the needs of a diverse tea-drinking nation and the different â€Å"tea cultures† that are an integral part of the country’s socio-cultural fabric. Eveready today has offerings- Eveready tez, Eveready premium gold, Eveready jaago and eveready classic. Brands which satisfy the diverse moods of the tea drinkers. FLASHLIGHTS: [pic] Eveready has been the pioneer in the field of portable lighting for many a decades. Eveready with a huge variety of products is the largest manufacturer and marketer of torches in south Asia. Well known for its quality, range, colour options and value for money models. Eveready caters to all the lighting needs of both- the urban and rural consumers. DigiLED Torches: Eveready recently introduced a whole new category of torches with digiLED technology. These torches use highly power efficient LEDs in place of the incandescent bulbs. The long life LEDs, the superior quality lens & the Eveready expertise put together give the consumers an excellent torch with a focused bright white beam of light. pic] [pic] The torches are available in a Variety of shapes & sizes, with a splash of bright vibrant colours. Mainly for its quality of power efficiency, as batteries lasts longer, these torches have become an instant hit with the value conscious consumers across India. UltraLED torches: [pic] Torches with powerful beams which reach amazing distances, stronger light with enhanc ed efficiency, coupled with superior advantages of the original digiLED torches. The range offers the user wide choice in shapes, sizes & new metallic colours. Brass torches: [pic] True to its name, the Jeevan Sathi brass torchlight has been a trustworthy, constant companion for the discerning Indians through generations. It is reliable, durable and repairable, making it a must-have evening companion especially in the villages. It is one of the most trusted brands in rural India across all product categories. Aluminium & plastic torches: [pic] Eveready has always gone for innovation to bring out new models which suit the diverse requirements of all its customers. These torches have strong durable bodies, slide switches for easy handling and come in a wide range of models and colours. Rechargeable torches: Eveready also provides rechargeable torches to its customers. These have an in-built battery and a plug, for easy recharge. These torches are true value-for-money and are targeted at the urban and semi-urban households. Models like Commander, HiLite, Mobile, RedFlash, Rangoli & CityLite†¦ are brands in their own capacity†¦ bought by thousands of people every month. CHAPTER 3 RESEARCH METHODOLOGY Methodology is a systematic way of solving a problem; it includes the research methods for solving a problem. Type of research: Descriptive & Empirical Research Data source: Primary and secondary data Data collection method: Interview and survey Data collection tools: Questionnaires and informal interview Sample Universe: Nadia district (Areas- kastodanga, maniktalapada, kalitala, nimtala, Simurali- narapatipada, shantipur, ranaghat, krishnanagar). Sample size: 250 Sample Design: The target population of the study consists of various respondents of various places (mostly done in rural areas and small town targeting low class group people and middle class). This is because to know that if price is the only factor of impact of china made torches. Sample size: After due consultation with the company, also keeping in mind the requirements of the company for the research, the sample size that was found to be appropriate for the study was 250(each place 25-35 respondents). Sampling Technique: Stratified sampling technique – a stratified sample is obtained by independently selecting a separate simple random sample from each population stratum. A population can be divided into different groups based on class, income. The survey was conducted by visiting different places(shops, market, respondent’s home, etc). Statistical tools:Simple percentage analysis and Ranking method is the main statistical tool used for study. 3. 1. SCOPE OF THE STUDY ? The result of this research would help the company to market their products. ? The result will help in improving sales. ? The study will help the company to make aware the consumers about the product. 3. 2. LIMITATIONS OF THE RESEARCH The following limitations can be pointed out from the research that I conducted in relation to the problems that were given to me by Eveready industries India ltd. Sample size was not sufficient to know the absolute figures. †¢ The research got confined to the Nadia district (towns and rural areas). 4. DATA ANALYSIS AND INTERPRETATION The respondents who were covered under this study can be categorized on the basis of certain important criteria like age, annual income (class), tendency towards white LED light and awareness about new Eveready LED torches in the market. Table-4. 1 Annual Income Level: |Annual Income Level |No. Of Respondent |Percentage | |Below 1 Lakh |134 |53. 6 | |1-3 Lakh |105 |42 | |Above 3 Lakh |11 |4. 4 | |Total |250 |100 | | | | | | | | | | | | |Eveready LED |31 |12. % | |Eveready incandescent modified |3 |1. 2% | |China made Torch |211 |84. 4% | |Others |5 |2% | [pic] Interpretation: Among the 250 respondents i. e. he consumers, it can be seen that the consumers of china made torches are the highest i. e. 84. 4%. Eveready LED torches have 12. 4% consumers. 1. 2% of respondents are there who have an attachment with Eveready and thinks there torch is best for them they have modified incandescent Eveready brass torch into white light (because consumers like white led light). 2% of the respondents are the users of other torches. Table: 4. 3 Eveready LED torch users – Distribution according to income: Below 1 Lakh |1-3 lakh |Above 3 lakh | |3 users |17 users |11 users | Interpretation: It can be inferred that among 31 consumers that use Eveready LED torch, there are 3 users fr om the low income group i. e. below 1 lakh. 17 customers are from 1-3 lakh group and 11 users are from above 3 lakh group. Table-4. 4 AWARENESS about Eveready LED Torches: |Awareness |No. Of Respondents |Percentage | |Yes |65 |26% | |No |185 |74% | |Total |250 |100 | [pic] Interpretation: Now coming to the point of awareness among the people about the Eveready’s new product i. . Eveready LED Torches, the response was very disappointing. Among 250 respondents only 65 people i. e. 26% are aware about Eveready LED flashlight. Table-4. 5 Consumers those are aware but do not like to have due to high price (not affordable): Out of 65 people who are aware, the people who would not like to purchase are 40. |1-3 lakhs |Below 5 lakhs | |35 people |5 people | Interpretation: It can be seen that out of 65 people who are aware, 35 people of low class would not like to purchase due to its high price, it is not affordable. CHAPTER 5 RESULTS: The findings that can be drawn from the survey- ? 100% positive answer regarding Eveready torches durability, reliability and longevity shows company’s high image. ? 100% consumers like the white LED light torches. ? It was found that most of the low class people are not able to purchase Eveready LED torches because they cannot afford due to its high price. As Eveready LED torches are new entrants in the market, most of the people are unaware about the Eveready LED torches. IMPACT OF CHINA MADE TORCHES ON EVEREADY LED FLASHLIGHTS: 1. Shifting of incandescent torches market to LED Torches market. ? Eveready incandescent bulb torches were used and appreciated by the consumers before China made rechargeable torches with LEDs instead of incandescent bulb came into the market. After china made torches e ntered the market, people liked the white light of LEDs and the low price. As, no Eveready LED torches were available that time (before 5-6 years), the customers/consumers were forced to purchase china made LED rechargeable torches. So, there was a shift towards LEDs torches (china made torches). 2. Shifting of normal torches i. e. torches without rechargeable factor, to rechargeable torches. ? China made torches came into the market with the facility of recharging the batteries at that time when Eveready have had no rechargeable torches. People /consumers thought it more economical than Eveready normal torches and tend towards it. NOTE: but it is not true, the fact is that the Eveready torches are more economical because the batteries that are used in it as a power source runs for 4 months in a single time). So, demand inclined towards rechargeable torches. 3. It’s been 2 years Eveready has launched LED flashlights/torches with high quality light. But there is a particular segment i. e. low class people have a tendency to buy china made torches due to its low price (although they were using Eveready incandescent torches before ). customer’s perception has changed . . Considering all the facts, the most important part that has been affected (impact of china made torches) is sales. Although Eveready is doing well but the market that has been captured by china made torches (mostly the low class people who purchase china made low price torches), Eveready is missing to target that part. NOTE: As there are many customers/consumers who are using Eveready LED torches (Eveready is meeting its sale targets) this shows that the impact of china made torches that has been on Eveready torches is diminishing. People are shifting from china made torches due to their lack in reliability, longevity, durability and many factors. They lack in adding value to the customers. CHAPTER 6 RECOMENDATIONS: ? Eveready is extensively using its marketing strategies to reach customers; advertisements are being done but while surveying, the segment of customers that are not aware of the product to reach them we have to make them aware through extensive advertising. There are hoardings placed in the market but they are only seen over the distributors or big retailers. There must be more hoardings, bill boards showcasing Eveready led torches. ? Eveready should launch a new led torch with low price particularly focusing the low class (low income group) people. Advertising should be focusing these people. ? Extensive advertising on radio. REFERENCES: ? WEBSITES: www. evereadyindustries. com www. wikipidea. org ? Business Research Methods – Donald R Cooper, Pamela Schindler